I have always believed that dialogue has the power to shape societies.

My journey began long before television studios and boardrooms. As a child, I was active in Moroccan civil society organisations, growing from a young participant into a youth leader and later a mentor. Those early experiences taught me the value of accountability, inclusion, and public engagement — principles that continue to guide my work today.

I entered journalism driven by curiosity and a deep desire to understand the world. I began in print media, then moved into radio as a producer and presenter, and later into television newsrooms as a news editor and political correspondent. In 2011, I covered the Libyan revolution — an experience that profoundly shaped my understanding of the media’s responsibility during moments of historic transformation.

Between 2012 and 2018, my career took an unexpected and defining turn. I became the only Arab travel correspondent on Arab television channels, visiting nearly 70 countries and sharing their cultures, stories, and perspectives with Arab audiences. Traveling across continents opened my thinking, strengthened my cultural intelligence, and expanded my ability to understand societies beyond surface narratives. It taught me to listen differently, to see complexity, and to value diverse ways of living and leading.

Across print, radio, and television, I worked as a reporter, producer, broadcaster, and editor. Each role sharpened a different dimension of my storytelling — editorial judgment, visual framing, strategic positioning, and audience engagement. Over time, I realised that storytelling is not only about content; it is about structure, credibility, and long-term impact.

That understanding shaped the next chapter of my career.

When I joined The Munathara Initiative as Chief Operating Officer and Executive Producer, I combined media leadership with institutional development. I helped transform the organisation from a single office into a regional platform with teams across Tunis, Beirut, and Rabat, growing to more than 50 professionals.

Under my leadership, we produced Tunisia’s historic 2019 presidential debates — a milestone in Arab public discourse — and developed pioneering television and radio formats that placed youth at the centre of accountability. I supervised the first Arab programme of its kind where young people directly questioned parliamentarians on air about their election promises. Creating spaces where youth could challenge power openly was not just programming — it was civic architecture.

Beyond political debates, I have designed and produced programmes addressing social justice, climate justice, culture, creativity, education, and intersectional issues. I have also conceptualised large cultural initiatives and festivals that bring together artists, creatives, and young voices in shared spaces of dialogue.

At the same time, I continued building institutions — strengthening governance structures, developing operational systems, and mentoring teams. I have trained hundreds of young people across the Arab world and built dozens of multidisciplinary teams capable of operating in high-pressure environments.

Having lived and worked in three different countries, I learned to navigate diverse cultural systems with sensitivity and adaptability. I work fluently in English, French, and Arabic, delivering advisory, training, and media services across linguistic and cultural contexts.

I hold a Bachelor’s degree in Media and Mass Communication and a certification in Women’s Leadership from Yale University — an experience that deepened my commitment to inclusive leadership and strategic impact.

My work has been recognised internationally, including being named among the Femilist100 — highlighting women from the Global South challenging gender norms through their work in policy, activism, and development — and being featured in a major ARTE documentary.

Today, I advise organisations, leaders, and media initiatives on institutional growth, strategic positioning, and programme architecture. I design television, radio, and podcast formats from concept to production and communication strategy — ensuring ideas are not only compelling, but structurally sound and publicly influential.

Strong institutions require clarity.
Credible narratives require integrity.
And leadership requires the courage to create space for diverse voices.

That is the work I’m doing.